Final Year Project

School Project

A retro running event held by Adidas to celebrate their 60s year in running. In order to capture the mood of 60s era. I pick out some of the key factors for my design. Retro and psychedelic. Therefore I created a round furry mascot , to use as a fictional spokespeople for running event. To me, round shape can denote free movement such as a rolling ball or a more controlled movement such as a spinning globe and with the fur around make it look like famous retro hairstyle Afro.

And the word "psychedelic is frequently used to describe anything with abstract decoration of multiple bright colours, similar to those seen in drug-induced hallucinations. So by using bright colors and hand drawn map,building and some element in distorted way throughout my design, it will definitely describe the word "psychedelic.